A Google Ads Cost Calculator is a tool that helps advertisers estimate their advertising costs on Google Ads. It takes into account key factors such as cost per click (CPC), cost per thousand impressions (CPM), daily budget, and conversion rate to provide an estimated ad spend and potential ROI.
Users enter details like their budget, expected clicks, and target audience to see how much they might spend and how many leads or conversions they could get. This tool is useful for businesses to plan campaigns effectively, optimize spending, and make data-driven marketing decisions to maximize their return on investment.